Umi Sushi, an establishment in Atlanta, has a strict dress code. No sneakers are allowed, according to the restaurant’s rules, but a recent incident indicates its staff only enforces this rule on certain customers.
“What’s the difference?” he asks as he is led away from the dining patrons. The majority of his exchange with the staff member is inaudible. The customer is clearly flabbergasted, however, as the evidence of bias stacks up.
The man remains calm, albeit baffled, as he continues to question the double standard. The staff member clearly doesn’t enjoy the continued questioning, but the Black man and his companion are rightfully confused. “How crazy is that?” the man exclaims, nearing the camera. “She has on Adidas sneakers. You’re telling me those are good?”
“This is pure racism, she has on Adidas,” he says. The staff member balks at this accusation but fails in his attempts to refute it. Rather than offer a convincing argument, he chooses to walk away. As the man’s companion, still filming, notes that the duo will “wait for the police,” the employee says that he is “more than happy to have a conversation” about the issue.
Rather than address the man’s concerns, employees continually repeat their willingness to “have a conversation,” so long as it occurs outside the restaurant. Once outside, an employee finally addresses the man’s concerns, noting that “we’re all minorities here.”
Umi staff members continue to dodge the couple’s questions throughout the exchange. Things soon get heated after the man, identified as Steve by his companion, attempts to gain the opinion of a man they claim owns the restaurant. When he dismisses their concerns, the two men nearly come to blows. His dismissal of the duo, without even entertaining their concerns, stuck with viewers, many of whom tagged the real reason they thought they were denied entry.
“Buckhead is trying to ‘make Atlanta white again’ I see,” one commenter noted.
The video, shared to Twitter by Everything Georgia, soon prompted Umi Sushi to trend. Users are using the trend to promote a boycott of the restaurant. Even fans of Umi are announcing their intent to avoid the restaurant due to the actions of its staff.
The Facebook and Instagram accounts for Umi Sushi have been deactivated.